About Us

• Latino Heritage LA aspires to engage, inspire and highlight contributions made by the Latino community to our nation while bridging cultural gaps and enhancing and connecting the diverse, multiracial and multicultural mosaic that is Los Angeles.

• Los Angeles Latino Heritage festivities are among the most exciting and vibrant in the nation. Hosting community events since 2014, Latino Heritage LA engages the 4.9 million+ Latinos living in Los Angeles County through creative events and strategies. Our blog and social media channels highlight Latino history, excellence, and culture while connecting Latino Angelenos with one another. With our ever-expanding social media platforms, deep-rooted community ties, and strategic media partnerships, Latino Heritage LA fosters a unique connection to Latino consumers.

• Held throughout the County of Los Angeles, Latino Heritage LA festivities range from sophisticated art exhibits to family-friendly festivals to live concerts. This variety of events attracts Latinos of all walks of life, from the social media/tech-savvy millennials to middle-income families to career professionals and more.

LATINO HERITAGE LA’S UNIQUE CONNECTION WITH LATINAS AGES 25 TO 44

• 80% of our Facebook fans are female, higher than Facebook’s overall 54%
• 32% of those are 25-34, higher than Facebook’s overall 11%
• 36% of those are 35-44, higher than Facebook’s overall 6.2%
• Our posts engage with 80% of our fans
• Our organic posts have reached 2.5M
• More than 112,000 of our fans are from the US
• Our organic impressions reached 3.5 million plus

LATINAS ARE AT THE HELM OF THE LATINO MARKET’S $1 TRILLION BUYING POWER

According to Latina Power Shift by Nielsen

• 86% of Latinas say they are the primary financial decision
  makers in their households
• Latinas in households making $75,000 or more increased by
  5% points over the past ten years showing notable gains
• 23% of all U.S. births in 2011 were to Latina moms, greater than the Latina’s share (17 percent) of all women of childbearing age

LATINOS HOUSEHOLD CONSUMER SPENDING IN LOS ANGELES

According to LA Latino Chamber of Commerce

• From 1990 to 2017, Latino household income tripled from $25.9 billion to 72.4 billion
• In 2014, more than $1 of event $4 spent by Angelenos came from Latino households
• Latino consumers outspend other ethnic groups in most consumer segments
• Growth in the Latino middle class is trending faster than in the rest of the population
• Since 2000, Latinos are graduating from college at a much faster rate, with the number of Latinos with a bachelor’s degree up by 134.6%
• Latinos today, compared to Latinos in 2000, are much more educated, hold better-paying jobs, and possess buying power that can no longer be ignored